Mascot Plushes (Sanrio) – Choking Risk (1998)
Check Your Product
According to the U.S. Consumer Product Safety Commission (CPSC)
Product
Sanrio Mascot Plushes stuffed animal toys
Brand
Sanrio
Lot Codes / Batch Numbers
Not specified in CPSC notice. Check official source for details.
Sanrio is recalling Sanrio Mascot Plushes stuffed animal toys. The hazard is: Aspiration. Based on CPSC recall notice.
Summary derived from CPSC notice
The following details were not provided by CPSC: remedy information, UPC codes.
Reason for Recall
As stated by CPSC
Mascot Plushes Animal Toys Recalled by Sanrio NEWS from CPSC U.S. Consumer Product Safety Commission Office of Information and Public Affairs Washington, DC 20207 FOR IMMEDIATE RELEASE April 28, 1998 Release # 98-102 Company Phone Number: (888) 311-6720 CPSC Consumer Hotline: (800) 638-2772 CPSC Media Contact: Nychelle Fleming, (301) 504-7063 CPSC and Sanrio Inc. Announce Recall of Mascot Plushes Animal Toys WASHINGTON, D.C. - In cooperation with the U.S. Consumer Product Safety Commission (CPSC), Sanrio Inc., of South San Francisco, Calif., is recalling about 29,000 stuffed Mascot Plushes animal toys. The small bells on these stuffed toys can become detached, presenting an aspiration hazard to young children, which could result in death. CPSC and Sanrio Inc. are not aware of any injuries involving these toys. This recall is being conducted to prevent the possibility of injury. The Mascot Plushes involved in this recall are 5-inch-high bean-stuffed animals. They include Hello Kitty, a cat, item 014388; Keroppi, a frog, item 014389; Pochacco, a dog, item 014390; and Badtz Maru, a penguin, item 014391. Each animal comes with a quarter-inch wide metal bell. A card tag, attached to the toy when sold, shows each individual character's name, the item number and also reads, "Sanrio Inc." and "Made in China." The plush toys were sold at Sanrio's stores and various other retail stores nationwide in October 1997 for about $5. Consumers should take these stuffed toys away from young children immediately, and either remove the bell from the toy, or return the toy to the store where purchased for a full refund. The toy also can be returned by mail for a full refund plus the cost of postage to Sanrio, Attn: Quality Assurance Dept., 570 Eccles Ave., South San Francisco, CA 94080. For more information about this recall, consumers should call Sanrio at (888) 311-6720 between 8:00 a.m. and 5 p.m. PDT Monday through Friday.
Reported concern (CPSC)
Aspiration
Recommended Action
Per CPSC guidance
The CPSC advises consumers to stop using the product. Contact the manufacturer or return the product to the place of purchase.
Verify this information on the official source
For complete details and official instructions, check the U.S. Consumer Product Safety Commission (CPSC) directly.
View official CPSC recall noticePage updated: Jan 6, 2026